Pureherd is a modern brand identity and packaging design project for a milk brand built around clarity, trust, and simplicity.
Pureherd is a modern brand identity and packaging design project for a milk brand built around clarity, trust, and simplicity.
The aim was to create a calm, honest presence within the crowded FMCG and food & beverage branding category, where milk products are often visually loud and over-explained. The project includes logo design, visual identity, color palette, illustration system, and packaging design across milk bottles and cartons.
The aim was to create a calm, honest presence within the crowded FMCG and food & beverage branding category, where milk products are often visually loud and over-explained. The project includes logo design, visual identity, color palette, illustration system, and packaging design across milk bottles and cartons.
